January 09, 2014 TORRANCE, Calif., (Jan. 9, 2014) – Exceptional features will now come at even more exceptional prices. The 2014 Scion FR-S and tC gain premium features with the competitively priced, limited edition Monogram Series™ models on display for the first time at the North American International Auto
Toyota to 86 the FR-S Name New Toyota 86 and Charismatic C-HR Concept on Display at New York Auto Show March 17, 2016 TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut
Hello, I’ve been meaning to write up this blog for some time, I’ve been testing, running the Dezod cat back for awhile now and can leave an honest opinion on it. I’ve ran this exhaust in both N/A and F/I. I’ve ran it just as
Real 86 Talk Submitted by Fz6r I’ve been looking for headers for my car for a short while now. My only issue, is that I didn’t like the sound of any headers outside of the nameless performance header. This was a big issue, as I didn’t really
Skunk2 is proud to announce its all-new Alpha Series Header for the BRZ/FRS. Patterned after our already popular and dyno-proven MegaPower Headers, which have been used by leading, competitive race teams for years, Skunk2’s Alpha Series Header employs many of the same design characteristics and
Toyota to 86 the FR-S Name
“When we announced the transition of the Scion models to Toyota we hadn’t planned on changing the names of our cars, but by popular demand, for our sports car, we decided to adopt the global name of 86,” said Toyota Division Group Vice President, Bill Fay. “Enthusiasts have a strong association with the front-engine, rear-drive heritage of the ‘hachi-roku’ and the dynamic performance it offers.”
In addition to the Toyota 86 name change, two other Scion vehicles will have new designations for 2017. The Toyota Corolla iM and Toyota Yaris iA will join Toyota’s small car line-up.
For its move to Toyota, the 86 sports car adopts more aggressive styling with a larger center intake emphasizing the low, wide stance of the car. The front of the car has a new design with re-configured LED front headlamps and turn signals, and revised bumper. The rear now sports LED tail lamps and a new bumper design. The alloy wheels feature a twisted spoke design and 86 logos have been incorporated into a badge on the front fender, as well as inside the front headlamps.
The interior also features the 86 logo on the new “Grandlux” material used on the instrument panel surround. The same material adds a new, soft feel to the door trim. Drivers also will enjoy new seating material with silver stitching and a sporty steering wheel with integrated audio controls and an 86 logo on the center hub.
Enhanced control and agile performance are achieved through revised shock tuning and a spring rate change. On the manual version of the car, additional performance comes from a gear ratio change and a torque increase to 156 lb.-ft, as well as a five-horsepower increase to 205 hp. Hill Start Assist Control (HAC) helps prevent the car from rolling back on steep hills.
The new Toyota 86 also will be featured in Formula Drift with racers Ken Gushi and Ryan Tuerck. The drivers, along with Series Champion Frederic Aasbo, will be defending the SR by Toyota race team’s 2015 Manufacturers’ Championship.
Joining the Toyota 86 on the show floor will be the Toyota C-HR Concept. The U.S. production version of the C-HR will be shown later this year and the vehicle will go on sale in spring 2017 as a 2018 model.
“We’re very excited to be showing the C-HR Concept as a Toyota and adding it to our line-up next year,” said Fay. “The style and substance of the production C-HR will make it a winner in the hottest segment in the industry.”
The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it’s the perfect vehicle for “yuccies,” the young urban creatives who inspired the design.
Underneath the captivating design of the C-HR is a platform featuring Toyota’s New Global Architecture (TNGA). TNGA is an innovative and integrated approach to developing new platforms and powertrains for Toyota. It creates a lower center of gravity, increased body rigidity, more responsive handling and improved ride comfort.
“Even though the C-HR has a high ride height, our focus was on creating a fantastic urban driving car,” said C-HR Chief Engineer Hiro Koba. “My favorite place to be on a weekend is at a race track and I wanted to build a car that I would have just as much fun driving in the city during the week with refined driving comfort and responsive, precise steering.”
More information about the technical specifications for the C-HR will be available when the production version debuts later this year.
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished.
“We could not have achieved the success we have had without the incredible support of Scion’s customers, dealers and team members, so supporting them throughout this transition process will be one of our top priorities,” said Lentz.
Toyota’s decision was made in response to customers’ needs. Today’s younger buyers still want fun-to-drive vehicles that look good, but they are also more practical. They, like their parents, have come to appreciate the Toyota brand and its traditional attributes of quality, dependability and reliability. At the same time, new Toyota vehicles have evolved to feature the dynamic styling and handling young people desire.
Scion has consistently been the youngest brand in the auto industry with an average age of 36 years old. At 29, the tC sports coupe has the lowest-average age buyer in the industry. The most recent additions to the line-up, the iA sedan and iM 5-door hatchback, are bringing in new buyers with 70 percent being first-time new car purchasers. Additionally, more than 50 percent of iM and iA buyers are under 35 years old.
As part of the brand transition, beginning in August 2016, MY17 Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will become part of the Toyota family. The tC sports coupe will have a final release series edition and end production in August 2016. The C-HR, which recently debuted at the L.A. Auto Show, will be a part of the Toyota line-up.
The service and repair process for Scion customers will be unaffected by this change as customers will continue to visit Toyota dealerships’ service departments.
“We appreciate our 1,004 Scion dealers and the support they’ve given the brand,” said Bob Carter, Toyota senior vice president of automotive operations. “We believe our dealers have gained valuable insights and have received a strong return on their investment. During this time of transition, we will work closely with them to support this process and help communicate this change to customers.”
Scion’s 22 dedicated team members, who represent sales, marketing, distribution, strategy, and product and accessories planning, will have the opportunity to take on new jobs at Toyota Motor Sales, U.S.A., Inc. in Torrance. Scion regional representatives will assume different responsibilities in their respective Toyota sales offices.
“Scion has had some amazing products over the years and our current vehicles are packed with premium features at value prices,” said Andrew Gilleland, Scion vice president. “It’s been a great run and I’m proud that the spirit of Scion will live on through the knowledge and products soon to be available through the Toyota network.”
Scion Processes – Scion served as a laboratory for products and key sales and marketing processes that have provided valuable lessons for other Toyota brands:
- Pure Pricing – dealers set a price for a car and customers did not need to negotiate
- Mono-Spec cars – providing cars with only two options: transmission and color
- Personalization – offering a large array of accessories to help customers customize their vehicles
- Pure Process – transparent financing process
- Pure Process Plus – an online system so much of the car-purchase process could be completed online
- Scion Service Boost – pre-paid maintenance plan
- Release Series – dynamic life cycle management through special features and options
- Grassroots marketing – initial Scion brand was “discovered” by customers through unique events
Scion Products — Scion has had some outstanding products that have made an impact in the industry including the original “box,” the xB and the FR-S affordable sports car. The tC sports coupe has consistently attracted the youngest buyer in the industry.
Scion Executives — Scion served as an important training ground for Toyota vice presidents, many of whom have been promoted to other roles:
- Jim Lentz — Chief Executive Officer, Toyota Motor North America
- Mark Templin – Managing Officer, Toyota Motor Corporation, Executive Vice President, Lexus International
- Jack Hollis – Group Vice President, Toyota Marketing
- Doug Murtha – Group Vice President, Corporate Strategy and Planning, Toyota Motor North America
- Andrew Gilleland – current Vice President, Scion
Scion sales by model and year:
|Scion Sales History
2003 – 2015
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Switchbacks for the BRZ & a RGB Mod for the Boomerang – We are not sure if you can do both yet or only one Mod – But hey these both look cool