January 09, 2014 TORRANCE, Calif., (Jan. 9, 2014) – Exceptional features will now come at even more exceptional prices. The 2014 Scion FR-S and tC gain premium features with the competitively priced, limited edition Monogram Series™ models on display for the first time at the North American International Auto
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes,
Hello, I’ve been meaning to write up this blog for some time, I’ve been testing, running the Dezod cat back for awhile now and can leave an honest opinion on it. I’ve ran this exhaust in both N/A and F/I. I’ve ran it just as
Real 86 Talk Submitted by Fz6r I’ve been looking for headers for my car for a short while now. My only issue, is that I didn’t like the sound of any headers outside of the nameless performance header. This was a big issue, as I didn’t really
Skunk2 is proud to announce its all-new Alpha Series Header for the BRZ/FRS. Patterned after our already popular and dyno-proven MegaPower Headers, which have been used by leading, competitive race teams for years, Skunk2’s Alpha Series Header employs many of the same design characteristics and
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished.
“We could not have achieved the success we have had without the incredible support of Scion’s customers, dealers and team members, so supporting them throughout this transition process will be one of our top priorities,” said Lentz.
Toyota’s decision was made in response to customers’ needs. Today’s younger buyers still want fun-to-drive vehicles that look good, but they are also more practical. They, like their parents, have come to appreciate the Toyota brand and its traditional attributes of quality, dependability and reliability. At the same time, new Toyota vehicles have evolved to feature the dynamic styling and handling young people desire.
Scion has consistently been the youngest brand in the auto industry with an average age of 36 years old. At 29, the tC sports coupe has the lowest-average age buyer in the industry. The most recent additions to the line-up, the iA sedan and iM 5-door hatchback, are bringing in new buyers with 70 percent being first-time new car purchasers. Additionally, more than 50 percent of iM and iA buyers are under 35 years old.
As part of the brand transition, beginning in August 2016, MY17 Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will become part of the Toyota family. The tC sports coupe will have a final release series edition and end production in August 2016. The C-HR, which recently debuted at the L.A. Auto Show, will be a part of the Toyota line-up.
The service and repair process for Scion customers will be unaffected by this change as customers will continue to visit Toyota dealerships’ service departments.
“We appreciate our 1,004 Scion dealers and the support they’ve given the brand,” said Bob Carter, Toyota senior vice president of automotive operations. “We believe our dealers have gained valuable insights and have received a strong return on their investment. During this time of transition, we will work closely with them to support this process and help communicate this change to customers.”
Scion’s 22 dedicated team members, who represent sales, marketing, distribution, strategy, and product and accessories planning, will have the opportunity to take on new jobs at Toyota Motor Sales, U.S.A., Inc. in Torrance. Scion regional representatives will assume different responsibilities in their respective Toyota sales offices.
“Scion has had some amazing products over the years and our current vehicles are packed with premium features at value prices,” said Andrew Gilleland, Scion vice president. “It’s been a great run and I’m proud that the spirit of Scion will live on through the knowledge and products soon to be available through the Toyota network.”
Scion Processes – Scion served as a laboratory for products and key sales and marketing processes that have provided valuable lessons for other Toyota brands:
- Pure Pricing – dealers set a price for a car and customers did not need to negotiate
- Mono-Spec cars – providing cars with only two options: transmission and color
- Personalization – offering a large array of accessories to help customers customize their vehicles
- Pure Process – transparent financing process
- Pure Process Plus – an online system so much of the car-purchase process could be completed online
- Scion Service Boost – pre-paid maintenance plan
- Release Series – dynamic life cycle management through special features and options
- Grassroots marketing – initial Scion brand was “discovered” by customers through unique events
Scion Products — Scion has had some outstanding products that have made an impact in the industry including the original “box,” the xB and the FR-S affordable sports car. The tC sports coupe has consistently attracted the youngest buyer in the industry.
Scion Executives — Scion served as an important training ground for Toyota vice presidents, many of whom have been promoted to other roles:
- Jim Lentz — Chief Executive Officer, Toyota Motor North America
- Mark Templin – Managing Officer, Toyota Motor Corporation, Executive Vice President, Lexus International
- Jack Hollis – Group Vice President, Toyota Marketing
- Doug Murtha – Group Vice President, Corporate Strategy and Planning, Toyota Motor North America
- Andrew Gilleland – current Vice President, Scion
Scion sales by model and year:
|Scion Sales History
2003 – 2015
Just Released from Diode Dynamic
Switchbacks for the BRZ & a RGB Mod for the Boomerang – We are not sure if you can do both yet or only one Mod – But hey these both look cool
Valenti Style Reverse Bar Installation for USDM model FRS/BRZ
Valenti Style rear light bar install
You can also Download our pdf in this link above ^^
We offer a few different types of rear bar for FRS/BRZ.
Installation might seem the same but in this video we will show you what goes where and what color wires to hook up on your new rear light bar.
(This may vary by car but should be the same. Verify connection with test light.)
The RED wire will be the parking light.
The GREEN wire will be the brake light.
Next you will have an extra harness with BLUE and BLACK wire. On the JDM model this
harness is used but since the US version doesn’t come with the wiring for the rear bar brake
light an extra step is needed.
You have to cut the clip off of the BLUE and BLACK wire. The BLACK wire will NOT be used.
Check your connections and check to see if everything is working properly
**Very Important** Check all electrical connections with a test light/muti-meter to verify correct
wiring color in case it is different.
**Disclaimer** We can only recommend a professional install your product.
This is a reference guide to help you out as much as possible and make your installation go